Activity: Message

What’s the story behind your business idea?

A quick formula to get you started is to try telling a story that ties together the following sections of the lean canvas:

• What problem are you trying to solve?
• Who is your key customer that you are solving for?
• What is your solution and how does it benefit your customer?
• What advantage does your solution have over the alternatives?

Your audience is curious about all of these aspects of your business idea, but above all, why this story matters. The best way to arrive at your message is to talk your story out. Try giving a 60-second elevator pitch to the next person you see, tying in these elements.